Mama Lana Crafts


Branding, Art Direction

In 2020, Mama Lana, a small Irish-Argentinian knitting shop, grew from a hobby into a business. Over the pandemic, Mama Lana's beer glove became increasingly popular amongst friends and family during the cold winter months when only outdoor socialising was permitted. The glove serves to keep your drink cool while keeping your hands warm. Seeing potential to sell to a wider audience, Mama Lana needed to quickly grab attention and direct buyers to their Etsy shop. In a very quick turnaround, I created a brand identity and some lo-fi tongue and cheek social posts to do exactly that. The tone of the brand is familiar and fun and takes advantage of fleeting trends like the Bernie Sanders mittens fad and ever-changing pandemic restrictions. Overall, the project was a great success and Mama Lana gloves are now stocked in a local upmarket grocer shop and almost permanently sold out on Etsy.

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